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Proposal · prepared for Peirson and Peirson Contemporary · 19 May 2026

A few specific fixes for artmillgalleries.co.uk.

Peirson and Peirson Contemporary · Hyde Park, Plymouth · website rebuild

I rebuild small-business websites in my spare time, free, for prospects I think are leaving conversions on the table. Three things stood out in ten minutes on the live artmillgalleries.co.uk on a phone, all three downstream of the Artmill to Peirson and Peirson rebrand. Three findings below, then a working rebuild of the homepage at /preview/.

Open live preview  ↗ Read the three findings Reply to the proposal
Hyde Park · Plymouth · since 1985

A Plymouth contemporary art gallery and bespoke framing centre, with the new Peirson and Peirson Art Prize in its first edition. Open the live preview ↗

Three findings · in order of impact

What stood out on the live site, on a phone, in ten minutes.

Each finding has a sentence on what I saw, and a sentence on what the rebuild does about it. The rebuild itself is at /preview/.

01

The brand has rebranded to Peirson and Peirson, but the same homepage carries three different names.

The page title in the browser tab reads "Peirson & Peirson, Contemporary Art Gallery". The Open Graph card that unfurls when the link is shared in WhatsApp or iMessage reads "Artmill Gallery and Framing Centre". The schema Organization block reads "The Artmill Gallery and Framing Centre". The contact page routes mail to theframingcentre@btconnect.com, a third trading name. The domain in the address bar is artmillgalleries.co.uk, the abandoned brand. A visitor who arrives from the Plymouth Chronicle rebrand piece looks at the URL and the OG unfurl and has to ask, did I land on the wrong site.

After rebuild  ·  The rebuild speaks as Peirson and Peirson Contemporary in every place a name appears, browser title, OG title, OG site_name, schema Organization, footer copyright, JSON-LD LocalBusiness. The Artmill name moves into a single heritage line that explains the rebrand for visitors who knew the previous trading name. The btconnect mailbox sits behind a hello@ alias on the new domain, so the visitor never sees the legacy ISP address. Three different names in one page source becomes one.

02

The Peirson and Peirson Contemporary Art Prize, a national open call with £1,500 first prize and three sponsored sub-prizes, is not in the hero.

The first edition of the Peirson and Peirson Contemporary Art Prize is a national open call to UK artists in painting, drawing, printmaking and collage. £1,500 first prize sponsored by Flexihose, £500 second sponsored by Prof. Stephan Strobel, £250 Emerging Young Artist Award sponsored by the Kinterbury Prize, and a £250 Legacy Award sponsored by Re:Test Group in memory of Tom Peirson. Judges are Victoria Pomery OBE, Richard Kenton Webb MA (RCA), and Dr Sarah Chapman of the Arts Institute. The Plymouth Chronicle covered the launch in February. The current homepage hero shows a generic gallery photo and the word Artmill. A visitor arriving from the Chronicle article finds no Art Prize anywhere above the fold.

After rebuild  ·  The rebuild surfaces the Art Prize as a dedicated block in the second screen of the homepage, with the £1,500 first prize, the three sub-prizes, the judges, the work-delivery deadline of 22 May, and a single call-to-action that links to the Curatorspace submission page. The Legacy Award category is named for Tom Peirson, surfaced quietly and with proper weight. The Chronicle visitor lands on the rebrand piece, clicks through, and sees the prize within ten seconds.

03

Twenty-plus household-name framing clients, Plymouth Argyle, Theatre Royal, the NHS Trust, the University, sit two clicks down with no logo strip on the homepage.

The framing arm has trade-framed for Plymouth Argyle, Theatre Royal Plymouth, Plymouth Gin, Rockfish, Arts University Plymouth, the University of Plymouth, and University Hospitals Plymouth NHS Trust, along with a longer list of civic and corporate clients. The framing principal, Gary Albon, brings a 40-year CV that previously took in The Shard, The Dorchester, The Savoy, and the Ritz Paris. None of this is on the homepage. A customer commissioning a bespoke frame for a sports shirt, a piece of memorabilia, or a contemporary print sees a generic services page and an unfamiliar btconnect email.

After rebuild  ·  The rebuild lifts the civic-client list onto the homepage as a quiet trust strip directly under the hero, with the real client names typeset in the heritage register. Gary Albon’s framing CV gets a dedicated specialism block, with the workshop’s 1,000-plus stocked mouldings, tapestry framing, 3D and memorabilia displays, and conservation framing called out specifically. The kind of customer who currently calls Theatre Royal’s frame-shop directly sees the Plymouth answer first.

Pricing · fixed, one-off

One price for the rebuild, one for hosting and care.

£2,000 Fixed for the rebuild, one-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three South West builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

Live rebuild  ↗

See the live rebuild

A working preview you can click through · opens in a new tab